Salespeople and marketers struggle to remain relevant today, as buyers increasingly believe a quick Google search will be more helpful than interacting with a brand or a sales rep.
Simultaneously, companies around the globe are spending a large chunk of their marketing budgets on content meant to educate buyers. A quarter of marketing spend goes to content creation, according to SiriusDecisions, for a global total of $5.2 billion annually. Yet 70% of that content goes unused by sales (and by customers). That’s a huge waste.
Companies are creating content to educate buyers, and buyers are looking for education. So how do we bring them together?
View this this half-hour webinar, and learn how to: