Improving The Buyer Experience With Content

A new Showpad research report

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Sales Enablement insights from 504 of your peers

Content is one of the most-discussed marketing and sales strategies used by enterprises today, and with good reason: survey after survey places content at or near the top of executives’ sales and marketing priorities.

However, according to a new survey conducted by Showpad, 78% of sales and marketing professionals believe the content available to them is sub par. Download the report to learn more about key findings, including:

  • The highest performers are more likely than others to have access to targeted, customized content
  • 85% of respondents report using sales enablement strategies
  • 73% of high performers know which content is most useful at specific points in the sales cycle
Sales Enablement Simplified

Full Visibility

Gain visibility into content with real-time insight and dynamic dashboards

Ease of Use

Intuitive user interface for maximum productivity

Control Your Message

Reduce inconsistency by unifying all sales and marketing content

Enhanced Mobility

Access to all content from any device, from any location, online or offline

Improve User Efficiency

Work smarter and faster with visual content dashboard

Premier Onboarding

24x7 support, web tutorials and more

More than 1,000 global brands trust Showpad




Schneider Electric

“Now, sales reps look at content at four times the rate than when content was located on the website- that’s a 300% increase in activity!”


Jeremy McCullough
Global Manager of Web and Mobile Experience
Schneider Electric


Showpad has been recognized by:
Gartner Cool Vendor 2016
Red Herring
North America 100
Get App
EuroCloud UK

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free Report today